NEW WING OF THE VAN GOGH MUSEUM

The new wing of the Van Gogh Museum is located in the Museumplein of Amsterdam, the Netherlands. The new wing is an extension of the Rijksmuseum Vincent Van Gogh, the National Museum.

The building is defined by it's striking crescent shaped structure, combined with a complimentary semi-circular sunken courtyard (inspired by a Japanese water garden). The main space is used as an exhibition hall, with a smaller square exhibition hall featuring Japanese Ukiyoe.

View - North

Basement level

Second Floor Exhibition Space

Staircase leading to second level

Garden pond

Northern Elevation

Southern Elevation

Western Elevation

North - South Section

East - West Section

Floor Plan

Images from Flikr

BuildAR model

"Distorted Perspectives"

AR Screen Shot

Renders

Final Markers (model 2)

Poster Design

Possible layout

J. Mayer H.

I think what is most interesting about this poster layout is the use of 3rd dimension, with the use of vectors and scaling to make the sculptures stand out. There is a clear grid used as indicated by the position of the title, splitting the page in 2 horizontally. The position of the over-laid graphic implies the page is split up into 3rds vertically, which creates a nice balance of the graphic against the title. The use of a simple palette, with a washed-out background leaves a simple and sophisticated impression on viewers, steering clear of clutter or confusion. The font used is a simple sans-serif font, creating a sophisticated and modern look, with the use of colour and size appropriate hierarchy for the text. The background image continues into the corners which gives a professional, modern look.